Sports like Yoga, Pilates or also martial arts are closely related to the personality of the trainer. So the logo for B!PILATES shouldn't show just the sport but also the personality of the trainer Britta Wolff. Various Pilates positions should be visible at the same time. For this we took photos while Britta practiced, and turned it into the figurative mark of the logo. The wordmark shows both the targeting and concentrating movements and the vitality and humour of the trainer :)