The Hotel Central is based in the center of Nuremberg, close to the marketplace. The hotel accomodates many tourist and fair visitors. The task was to give the hotel a completely new and fresh look. The three words of the name are used playfully in the logotype. In diverse media like card cases, flyer, welcome and business cards the logo can be used in different variations and the hotel guests are welcomed in a smart and sympathic way.

In cooperation with Petra Wöhrmann, München