By designing the logotype of Simone de Saree the demand was to create an effect that is unpretentious as well as appealing. The chosen font (Alena by Roland Stieger) is modern and timeless at the same time. It is used puristic in black and white. Just the business card got a yellow color cut, as yellow plays a special role in the work of Simone de Saree, mostly kept in black and white.